Monday, April 12, 2010
"This what Ima do till it's over, but it's far from over..."
Like many other people I was greatly anticipating the video for this song, half to see how much he'd grown since the Best I Ever Had video and half to see what direction he was gonna go with the song. Ima go ahead and say that as of now this is tied with On To The Next One as my favorite video of 2010 so far and it has succeeded in making me even more excited for Thank Me Later. I already know that there are gonna be a lot of people who aren't gonna understand this video but that's the price you pay when you wanna try something different. Drake could've easily made this video what everyone would expect it to be with video girls, champagne spilling, money everywhere, etc; but instead he go Anthony Madler to help him take the video in the exact opposite direction. The video as a whole is very visually appealing with a lot of dope effects and transitions that keep you guessing what they're gonna do next to top the last visual. As for the story of the video you really have to pay attention to Drake's facial expressions and certain images in the video to get what he's trying to do. What I saw was Drake kind of torn between his past life and the life that fame has given him, especially when he says "What am I doing?" in the chorus. You also see a lot of growth in Drake when you compare this video to Best I Ever Had, He seems much more confident and sure of himself in this video. As we venture ever closer to June 15th when Thank Me Later drops, I'm very anxious to see what becomes of Drake because right now his star is only beginning to shine. Till next post, Rock on from Krypton.